It´s Super Bowl time! One of the biggest sports events of the year is happening next month. The excitement has already gripped the fans and news and articles fuel the hype.

The Super Bowl, the time of year to gather around a large screen and watch the games with friends and family, to host BBQ parties and to sit in a stadium to cheer with other fans. The bets on who will win this year and the commercials that are revealed for the first time during the breaks.

But it is also the time of year where sex trafficking numbers are increasing, women`s rights get ignored and the authorities and non-profit organizations are kept busy.

Some claim, as every year, that the correlation between the sports event and the sex industry is a myth. Downplaying a problem is just as dangerous as blowing it up out of proportions. After all, sex trafficking and sex slavery are always a problem, a growing one. If it needs events such as the Super Bowl to highlight it and remind people that not everyone is as lucky as sitting in front of a TV, cheering for the games, but has to work under dehumanizing conditions, then it is sad enough but a chance that should not be missed.

As sports fanatics prepare for the Super Bowl so do law enforcement and other organizations.

Recently, over 200 people attended the event that is raising awareness on how to spot victims of trafficking and how to best help them. This event in Florida was organized by American Hotel & Lodging Association and its partners and the campaign they are running is named “No Room for Trafficking.” Last year a new law is urging hotel managers and employees to report immediately of they believe they witnessed a trafficked woman.

Volunteers distribute packages with information to hotels to further inform them about the warning signs of trafficking.

It is not only the hotel business that is being trained. Uber and similar companies get trained to spot trafficking cases too. There have been drivers who got a trafficking victim the help she needed by overhearing a conversation and calling the authorities.

There is a lot that the public can do. No matter in which field you are working, you can keep on alert and do not look away if you feel someone is in need of help. Law enforcement is depending on the help of the public – not only during the Super Bowl.